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Affective vs. Rational Decision-Making: The Spectrum of Serotonin in Economic Behavior

Year 2025, Volume: 3 Issue: 1, 15 - 34, 29.12.2025

Yusuf Polat

Abstract

Alongside dopamine, serotonin is one of the most extensively studied neurotransmitters in neurofinance, serving as an important neurotransmitter, neuromodulator, and hormone with significant effects on human behavior. Despite extensive research, serotonin is arguably the most complex neurochemical and stands out due to its pronounced influence on daily life. These characteristics primarily arise from the interaction between anxiety—one of the most fundamental affective states at the psychic level—and the amygdala, the brain’s core affective processing region. This interaction makes serotonin both highly significant and a multilayered neurochemical entity. This article examines serotonin’s behavioral roles and its effects on decision-making mechanisms within behavioral and neurofinance contexts. Additionally, it aims to comprehensively introduce serotonin’s impact on loss, risk, impulsivity, delay discounting, motivation, cognition, altruism, and prosocial behaviors. The article seeks to contribute to neurofinance literature by addressing both the neurobiological foundations of the serotonin system and its functional effects on economic decision-making through an integrative approach.

Keywords

Neurofinance Serotonin 5HT

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(Duygusal ve Rasyonel Karar Verme: Ekonomik Davranışta Serotoninin Spektrumu)

Year 2025, Volume: 3 Issue: 1, 15 - 34, 29.12.2025

Yusuf Polat

Abstract

Dopamin ile birlikte serotonin, nörofinans alanında en çok araştırılan nörotransmiterlerden biri olup, insan davranışları üzerinde belirgin etkiler gösteren önemli bir nörotransmiter, nöromodülatör ve hormondur. Yoğun araştırmalara rağmen, muhtemelen tüm nörokimyasallar arasında en kompleks yapıya sahip olan serotonin, günlük yaşam üzerindeki etkileriyle de öne çıkmaktadır. Serotoninin bu özellikleri, özellikle psişik düzeyde en temel duygulanımlardan biri olan anksiyete ile nöroanatomik olarak beynin temel duygulanım bölgesi olan amigdala arasındaki etkileşime dayanmaktadır. Bu etkileşim serotonini hem son derece önemli hem de çok katmanlı bir nörokimyasal yapı haline getirmektedir. Bu makalede, davranışsal ve nörofinans bağlamında serotoninin davranışsal rolleri ve karar mekanizmaları üzerindeki etkileri incelenmiştir. Ayrıca, serotonin etkisinin kayıp, risk, dürtüsellik, gecikme iskontosu, motivasyon, biliş, altruizm ve prososyal davranışlar bağlamındaki yansımalarının kapsamlı bir şekilde tanıtılması amaçlanmıştır. Makale, serotonin sisteminin hem nörobiyolojik temellerini hem de bu temellerin ekonomik karar alma süreçleri üzerindeki işlevsel etkilerini bütüncül bir yaklaşımla ele alarak nörofinans literatürüne katkı sağlamayı hedeflemektedir.

Keywords

Nörofinans Serotonin 5HT

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Details

Primary Language English
Subjects Behavioural Finance
Journal Section Review
Authors

Yusuf Polat 0000-0002-2255-0658

Submission Date June 5, 2025
Acceptance Date October 30, 2025
Publication Date December 29, 2025
Published in Issue Year 2025 Volume: 3 Issue: 1

Cite

APA Polat, Y. (2025). Affective vs. Rational Decision-Making: The Spectrum of Serotonin in Economic Behavior. Aksaray Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 3(1), 15-34.